About us:

J by Joelle is a Fine jewelry brand specializing in all kinds of jewelry, especially ear styling and luxury piercing with the main focus on comfort and beauty. It offers high-quality modernist jewelry that is multifunctional.

The collection possesses symbols of power, creativity, and femininity all at once. Designed to be personalized, each piece in our jewelry collection, whether it’s earrings, smartwatch jewelry, necklaces, or bracelets could be worn to elevate your look.

We are passionate about making each ear unique, we style it according to its shape and size by flat back earrings.

Our aim to let every person express their uniqueness.

About the designer

Joelle Moughalian is a Lebanese Armenian jewelry designer and interior architect. She studied jewelry design in GIA New York and holds a bachelor’s degree in Interior architecture.

She’s specialized in jewelry design and body piercing.

Her keen attention to detail and love of design made her start her journey as a jewelry designer. As she says: "The details make all the difference".

MISSION

Our goal is to make ordinary products extraordinary. We create comfortable, trendy, multi-functional pieces that will let the clients have a final product that they love and makes their life easier.

We want to bring an added value to every piece that we work on and to help people find the earrings, necklaces, bracelets, or anklets that are perfect for every occasion.

Ear styling is a fun journey that the clients start by choosing their favorite items. We make sure to provide the best piercing experience for everyone by using the flat mechanism so they can add stylish earrings that suit their ear shape, and that they love on the spot.

Mission

VISION

We aspire to make every person stand out with jewelry that complements their style.

At J by Joelle, we create fabulous and affordable jewelry for everyone.

What makes us happy is to see our clients enjoy wearing our special pieces that are beautiful and useful at the same time.

Vision